Free tool
Add your logo to car photos: a free dealership watermark tool
Upload up to 30 car photos and your logo once. Drag the logo into place, set its size and opacity, and it lands in the same spot on every photo. No signup, nothing of ours added to your photos, and they never leave your device.
Free from Car Background AI, the background tool used by car dealerships. Everything happens in your browser, so your logo and photos stay yours and stay on your device.
01
Upload
Drop in up to 30 car photos. JPG, PNG or WebP.
02
Add your logo
Upload a PNG, drag it into a corner, set its size and opacity.
03
Download
Every photo with your logo in the same spot, in one zip.
In one sentence
The car photo logo adder is a free browser tool from Car Background AI that adds a dealership logo to car photos. Upload up to 30 listing photos and one PNG logo, drag it into a corner, set its size and opacity, and every photo comes back with the logo in the same spot, in one zip, resized for a marketplace at the same time if you like. No signup, and your photos never leave your device. It is built for used-car dealers and private sellers.
Step by step
How to add your dealership logo to car photos
Adding a logo to listing photos by hand means opening each file in an editor, dragging the logo into a corner, checking the size, exporting, and repeating for every angle of every car. The free tool does the same thing once, the same way, for each photo.
1
Upload your car photos
Drag up to 30 photos into the tool or tap to pick them from your phone or desktop. JPG, PNG or WebP.
2
Upload your logo once
Use a PNG with a transparent background; a JPG logo works too, but its background shows up as a box around the logo. Keep a light version for dark photos and a dark version for light backgrounds, and pick the one that reads on your typical shot.
3
Pick the corner
Drag the logo where you want it on the preview. Bottom-right is the convention and keeps the logo clear of the car.
4
Keep it small and subtle
Set its size and opacity: around a tenth of the image width, and light enough that it reads as a brand mark on a phone thumbnail without competing with the car. Lower the opacity for a subtle watermark.
5
Check one photo, then the rest
The logo lands in the same spot on every photo, which is the point: one position, one size, every car.
6
Download
Every photo gets your logo in the same spot, downloaded as JPGs in one zip. If you also need each photo at a marketplace size, pick 4:3, 3:2, 1:1 or 9:16 and the same tool resizes them at the same time.
Need each photo at a marketplace size as well? See
car photo sizes by marketplace ▸
Consistency
Why a consistent logo matters more than a big one
Buyers on a marketplace see your car next to twenty others, as a grid of thumbnails. They do not read a logo there; they notice whether the set looks like it came from one place.
01
Consistency signals a business
Forty photos with the logo in the same corner at the same size look like a dealership. Forty photos with the logo wandering around, or missing on half of them, look like a private seller with a phone.
02
Consistency survives reposting
When a buyer saves your photo or a classified aggregator scrapes it, the corner logo travels with it. A big centred watermark gets cropped out, or gets the listing flagged (see the marketplace rules below).
03
Consistency protects your shot list
If every photo has the same free corner, your photographers learn to keep that corner clear of wheels, badges and damage, and the logo never hides anything a buyer should see.
04
Consistency is cheap once, expensive by hand
One logo setting applied to each photo costs nothing. The same thing done per photo in an editor is minutes per car, and it drifts.
This is the same reason dealers standardise the background behind every car: the catalogue effect. The logo is the smaller half of it; the background is the larger half, covered further down this page.
Placement
Logo placement and safe zones on listing photos
Placement rules that hold on every marketplace:
Which corner, in practice
The front three-quarter hero shot usually has the car's nose pointing to the left or right lower corner. Put the logo in the opposite lower corner so it never touches the bumper. Set that as your house rule and shoot to it.
Our guide on cropping safe zones shows the crop-safe area with examples.
Cropping safe zones ▸
✓
Corner, not centre.
Bottom-right is the convention; bottom-left if your plates or dealer frames sit on the right. Never across the body of the car.
✓
Size: roughly 8 to 12 percent of the image width.
Large enough to read on a phone thumbnail, small enough that it never covers a wheel, a badge, a panel gap or any damage. A design convention, not a marketplace rule.
✓
Slightly transparent.
A logo at roughly 60 to 80 percent opacity reads as a brand mark. A fully solid logo reads as a sticker and pulls the eye off the car.
✓
Inside the safe zone.
Keep the logo inside the area that survives a square crop. On a 4:3 photo that means staying away from the outer sixth of the width on both sides, and away from the very bottom edge where some galleries overlay a photo counter.
✓
One logo, one position, every photo.
Moving the logo from photo to photo looks hand-made, because it was.
✓
Never put a phone number, price or "SALE" text on the photo.
Several marketplaces prohibit text on images outright, and the ones that do not still show listings on phones where the text is unreadable.
✓
A logo is fine, concealment is not.
Never place the logo over scratches, dents, kerbed wheels or anything a buyer would want to see. Marketplaces, and buyers, treat that as misrepresentation.
Marketplace rules
Does each marketplace allow a logo or watermark on car photos?
Rules differ, and some are strict. The table only shows rules we could trace to the marketplace's own page. Where we could not open one, the row links to the marketplace's policy page instead of guessing.
Marketplace
Overlays, watermarks or text on photos
Source
Facebook Marketplace (vehicles)
"Images with banners, text or placeholder images are generally not allowed, and may be banned." A small corner logo is not addressed explicitly. Treat banners, price tags and contact details as off-limits.
Facebook dealer help ▸
Quoted from Facebook's own help page; confirm the current wording there.
Facebook automotive inventory ads (paid, feed)
Recommended image 1,200 × 628 at 1.9:1, and no more than 20% of the image covered by text.
Facebook ads spec ▸
Quoted from Facebook's own help page; confirm the current wording there.
Google vehicle ads (dealer feeds)
Disapproved: "No overlaid watermarks" and "No superimposed logos or text". Background logos or branding are discouraged but not disapproved. Keep an unbranded set for your Google feed.
eBay Motors
eBay's picture policy states that watermarks of any type, including for ownership, are not allowed, and that no text, artwork, marketing material or seller logos may be added to photos. Upload unbranded photos to eBay.
eBay picture policy ▸
Quoted from eBay's own policy page; confirm the current wording there.
Auto Trader (UK)
No published overlay rule found.
See Auto Trader policy ▸
Rows that say "See policy": the marketplace publishes no overlay rule we could find, so we link to its page rather than guess. Ask your rep or check your feed agreement.
What this means for a dealer
Branded set: your own website, social posts, Facebook Marketplace (corner logo only, no text), and any marketplace whose rep confirms logos are fine.
Unbranded set: eBay Motors and your Google vehicle ads feed, where any logo can get a photo disapproved.
Never on any set: phone numbers, prices, "SALE" banners, or anything written on the photo.
Keep both sets. If a marketplace changes its rule, you change one setting, not a thousand photos.
Workflow
Batch logo workflow for a dealership
The logo is only consistent if it is applied at one point in the workflow, by one setting, every time. A workflow that holds up at 50 to 200 units a month:
1
Capture
Same shot list for every car, hero shot first, the logo corner kept clear.
2
Standardise
Background and lighting made consistent across the set. This is what Car Background AI does; see the next section.
Edit backgrounds in bulk ▸
3
Brand
Run the photos through the logo adder with your house corner, size and opacity, up to 30 at a time. Keep an unbranded copy of each photo for the feeds that prohibit overlays; the tool warns you when you pick a size that belongs to a marketplace that bans logos.
4
Size
Resize each set to the marketplace's dimensions at the same time as the logo, so every photo lands at the right size with the logo in place.
Resize car photos for every marketplace ▸
5
QA
Open the thumbnails as a grid, not one by one. The grid shows a wandering logo or a missing one in seconds.
6
Publish
Branded set to your site, social and Facebook Marketplace; unbranded set to the feeds that prohibit overlays.
Who owns it
One person on the lot owns the logo setting and the shot list. Everyone else uploads. The moment two people set up the logo by eye, consistency is gone.
Next step
The logo is the small half, the background is the big half
A logo in the corner makes the set look like one dealer's inventory. A clean, consistent background makes each car look like it was shot in one place, and that is what buyers notice in the grid before they notice any logo.
Car Background AI replaces the background on a smartphone car photo with a consistent studio or dealership backdrop in about five seconds per image, and leaves the car itself untouched, so the condition a buyer sees is the condition they get. It runs in the browser, handles whole batches, and you can try it free with no credit card.
If the logo adder is all you need today, it stays free and works on its own.
~5 s
per image, background replaced
Batches
whole sets in one run
10 free
generations to try, no card
FAQS
Frequently asked questions
How do I add a logo to car photos for free?
Drop your photos into the free logo adder on this page, add your logo as a PNG, drag it into place, set its size and opacity, and download. The logo lands in the same spot on every photo, so a full set for a car comes back branded identically. No design software, no signup and no per-photo editing.
Where should a dealership logo go on a car photo?
In a lower corner, usually bottom-right, at roughly a tenth of the image width and slightly transparent. Keep it inside the area that survives a square thumbnail crop, and never over a wheel, a badge or any damage a buyer should see. Use the same corner and size on every photo; the consistency is what makes the set look professional.
Does Facebook Marketplace allow a logo on car photos?
Facebook's dealer help for Marketplace vehicle listings says images with banners, text or placeholder images are generally not allowed and may be banned. It does not explicitly address a small corner logo. The safe reading is a modest, semi-transparent logo with no text, price or phone number on the image. Confirm the current rule on Facebook's help page before relying on it.
Which marketplaces ban watermarks on vehicle photos?
eBay's picture policy bans watermarks of any type and any added text or seller logos. Google vehicle ads disapprove images with overlaid watermarks or superimposed logos or text. Facebook Marketplace disallows banners and text on vehicle photos. Cars.com, CarGurus, AutoTrader and Craigslist publish no overlay rule we could find, so check with your rep. Keep an unbranded export for the strict ones.
Can I add my logo to many car photos at once?
Yes. Upload up to 30 photos at a time, add the logo once, and the tool applies it to each photo with the same corner, size and opacity. Every photo downloads as a JPG, and the batch downloads as one zip file, ready for the marketplace or your inventory feed. If you also need marketplace sizes, the same tool resizes car photos at the same time.
Is the car photo logo adder free?
Yes. The logo adder is free, with no signup, and we add nothing of our own to your photos. Everything happens in your browser, so your photos never leave your device, and your photos and logo remain yours. It comes from Car Background AI, whose paid product is the background editor: a subscription, with 10 free generations to try and no card required.
Related
Keep reading
The sister tool, the hub, and the guides this page draws on.
Car photo resizer
The sister tool: car photo sizes by marketplace, with sources, and the Facebook Marketplace photo size.
Read ▸
All free tools
Every free tool from Car Background AI in one place.
Read ▸
Cropping safe zones
Why car photos get cropped on marketplaces and how to frame for it.
Read ▸
Facebook Marketplace car listing guide
Listing copy, pricing and the shot order that gets the click.
Read ▸
AutoTrader photo guide
The full AutoTrader shot list and what dealers get wrong.
Read ▸
Bulk car photo editing
Edit backgrounds for whole batches in the Car Background AI editor.
Read ▸